NikePlus ShoeCase
2019 | Deeplocal | New York City, Foot Locker Washington Heights | Role: Creative Lead
Deeplocal Team: Charlie Barber (Industrial Design Lead); Robert Rudolph (Tech Lead); Meg Patten (Account Lead); Oscar Prom (Software Lead)
The NikePlus ShoeCase is an interactive experience that allows NikePlus members to scan their Pass (QR code within the Nike app) for a chance to secure their pair of the latest drop at the Washington Heights “Power Door” Foot Locker location. The NikePlus ShoeCase was one of several tech forward, Nike-powered experiences within the new Washington Heights Foot Locker community store.
Flipping the script on typical sneakerhead “drop” culture, the ShoeCase’s algorithm gives every NikePlus member an equal opportunity to secure their pair of limited release shoes.
As creative lead, my role involved collaborating with a team of designers, creative technologists, and engineers to support the design and build of the NikePlus ShoeCase from concept to installation. This included design direction for the physical kiosk, digital UX/UI, signage, ticket, and animations; experience design for guests, Footlocker Employees, and Nike employees; collaborating with engineers and creative technologists on physical build, lighting design, software integration, mechanical movement, and overall experience timing; and fine tuning the experience through playtesting prior to install.
Process Photos: Charlie Barber, Perry Naseck